TikTok Ads That Go Viral. Drive Sales.

TikTok Shop Done Right.

We create and manage high-performance TikTok Ads campaigns and TikTok Shop storefronts for UK small businesses — from scroll-stopping video creatives to full shop setup and affiliate management. Every pound you invest is tracked, optimised, and built to convert views into real revenue.

150+

Projects Delivered

+240%

Avg. Traffic Growth

150+

Projects Completed

98%

Client Retention

11+

Services Offered

5★

Google Reviews

SEO & PPC Web Development Social Media Google Ads Meta Ads Video Marketing TikTok Ads & Shop App Development E-commerce Solutions SEO & PPC Web Development Social Media Google Ads Meta Ads Video Marketing TikTok Ads & Shop App Development E-commerce Solutions

TikTok Ads & Shop Services

TikTok Campaigns That Turn Views Into Revenue

From viral In-Feed Ads to full TikTok Shop setup and affiliate recruitment — every strategy we build is designed to reach the UK’s most engaged audience, stop the scroll, and convert interest into paying customers.

TikTok In-Feed Ads

Native-style In-Feed video ads that blend seamlessly into UK users' For You Pages and deliver measurable results. We handle full-funnel strategy — from audience research and creative scripting to campaign build and daily optimisation — ensuring your ad spend goes to the right UK viewers at the right moment in the buying journey.

TikTok Shop Setup

We set up, optimise, and actively manage your TikTok Shop storefront from scratch — including product catalogue uploads, SEO-rich product descriptions, order management integration, and promotional campaign creation. TikTok Shop is the UK's fastest-growing social commerce channel, and we help small businesses capitalise on it before competitors do.

Spark Ads & UGC Boosting

Amplify the best-performing organic TikTok content from your brand or real UK creators using Spark Ads — TikTok's most trusted and highest-converting ad format. We identify winning organic posts, secure creator permissions, and boost them with paid spend to dramatically increase reach, engagement, and conversions from authentic social proof.

TikTok Shop

Recruit and manage UK TikTok creators to promote your TikTok Shop products on a commission basis — generating sales without large upfront ad spend. We build your affiliate programme, identify the right creators in your niche, brief them on your products, and track performance so you only pay for results that actually arrive in your shop dashboard.

TikTok Video Creative

Scroll-stopping short-form video content built specifically for TikTok's algorithm and UK audiences — scripted hooks, trend-aware formats, product demos, testimonials, and branded content that feels native rather than forced. We produce or direct creative assets ready for both organic posting and paid In-Feed or Spark Ad campaigns, with continuous A/B testing to scale what works.

TikTok Pixel

Accurate data is the engine of every profitable TikTok campaign. We install and audit your TikTok Pixel, configure Events API (server-side tracking), and set up custom conversion events — purchases, add-to-carts, lead submissions — so TikTok's algorithm optimises toward real business outcomes, and you get transparent reporting on every penny of ad spend.

30-50%

More Affordable Than UK-Based Agencies

Why Consult Wasfa

The UK TikTok Agency That Actually Understands Small Business

Most TikTok agencies focus on big brands with massive budgets. We work exclusively with UK small businesses — and we’ve built our entire approach around making TikTok Ads and TikTok Shop genuinely profitable for businesses like yours, even on lean ad budgets.

Industries We Serve

TikTok Works for Your UK Industry

TikTok’s UK audience spans every demographic and interest category — from Gen Z to over-35s with genuine purchasing power. We’ve delivered results across these sectors.

Trades & Home Services

Plumbers, Electricians, Builders, Cleaners

Healthcare

Dentists, Clinics, Physios, Opticians

Hospitality

Restaurants, Cafes, Hotels, Pubs

Estate Agents

Independent Agents & Letting Companies

Professional Services

Solicitors, Accountants, Consultants

E-commerce & Retail

Shopify, WooCommerce, DTC Brands

Fitness & Wellness

Gyms, Personal Trainers, Spas

Education & Training

Tutors, Courses, Online Learning

Transparent Pricing

Plans That Fit Your Budget

No hidden fees. No long-term contracts. Cancel anytime. Prices 30–50% lower than comparable UK agencies.

Starter

Perfect for small businesses just getting started online

£299/mo

Billed monthly · No contract

Starter

Growt

For businesses ready to scale their online presence

£599/mo

Billed monthly · No contract

Full SEO campaign (technical + content)
Google Ads management (up to £2k spend)
Social media management (2 platforms)
2 blog posts/month
Monthly strategy call
Link building (5 links/month)

Scale

Full-service marketing for ambitious businesses

£999/mo

Billed monthly · No contract

Everything in Growth, plus:
Google + Meta Ads management
Video content (2 reels/month)
Social media (3 platforms)
4 blog posts/month + email marketing
Dedicated account manager
Bi-weekly strategy calls

Client Results

What Our Clients Say

“ConsultWasfa completely rebuilt our website and within 4 months we went from page 3 to the top 5 on Google for our main keywords. Enquiries have tripled. Absolutely brilliant team.”

James Thompson

Director, Thompson Plumbing — Manchester

“We were paying a London agency £3,000/month and getting minimal results. ConsultWasfa delivers more for half the price. Our Shopify store revenue is up 180% since we switched.”

Sarah Henderson

Founder, Bloom Skincare — Leeds

“Their social media and video content is on another level. Our Instagram went from 500 to 12,000 followers in 6 months and we’re getting bookings directly from Instagram every week.”

Raj Patel

Owner, Spice Garden Restaurant — Birmingham

FAQ

Questions About TikTok Ads & TikTok Shop

Can’t find your answer? Get in touch — we respond within 2 hours during UK business hours.

Is TikTok advertising actually worth it for UK small businesses?

Yes — TikTok is currently one of the most cost-effective paid advertising platforms available to UK small businesses. TikTok Ads consistently deliver lower cost-per-click and cost-per-acquisition rates than Meta Ads or Google Ads across many UK product and service categories, particularly in e-commerce, beauty, fashion, food, and fitness. TikTok’s UK user base now exceeds 23 million monthly active users, with strong representation across 18–45 age groups. TikTok Shop has also transformed the platform into a genuine social commerce channel where UK consumers discover and purchase products without leaving the app — making it especially powerful for product-based small businesses. The businesses that benefit most are those willing to invest in video creative and give campaigns at least 60–90 days to optimise properly.

How much does TikTok advertising cost for a small UK business?

TikTok Ads have a minimum campaign budget requirement, but in practice we recommend UK small businesses start with a minimum ad spend of £300–£600 per month to gather enough data for meaningful optimisation. This is separate from our management fee. On a £500/month ad budget, we typically see UK businesses achieve 3,000–8,000+ impressions per day depending on targeting and creative performance. Our management fees start at £449/month on fixed pricing — with no percentage-of-spend charges. This means your ad budget goes entirely to TikTok, not to us. As results improve and you scale, you can increase your ad spend incrementally without your management cost increasing proportionally.

What is TikTok Shop and how does it work for UK businesses?

TikTok Shop is TikTok’s built-in social commerce platform that allows UK businesses to sell products directly through the app — via shoppable videos, live shopping streams, and a dedicated Shop tab on your profile. When a TikTok user sees your product in a video or ad, they can tap to purchase without ever leaving TikTok, dramatically reducing friction in the buyer journey. TikTok Shop also has a powerful Affiliate Programme where UK creators can apply to promote your products in exchange for a commission on each sale — giving you a scalable, performance-based sales channel on top of your paid ads. We handle the full TikTok Shop setup including seller registration, product catalogue creation, SEO-optimised listings, promotional campaign setup, and ongoing management.

Do I need to create my own TikTok videos for ads to work?

No — that’s part of what we do for you. All our TikTok Ads packages include video creative production or direction. We write scripts, structure hooks for the For You Page algorithm, and either produce content using your product/service assets or provide detailed creative briefs and scripts for you to film on your phone (which often performs even better because it feels authentic). For our Growth and Scale packages, we also manage Spark Ads — which means we can identify and amplify existing TikTok videos that are already getting organic traction, turning your best organic content into paid ads with proven engagement. If budget allows, we also recruit UK TikTok creators through the affiliate programme to produce UGC-style content on your behalf.

How long does it take to see results from TikTok Ads?

Most UK clients start seeing initial results — impressions, clicks, and early conversions — within the first 1–2 weeks of campaign launch. However, TikTok’s algorithm requires a learning phase of typically 2–4 weeks before it fully optimises towards your chosen conversion objective. We usually see campaign performance strengthen significantly between weeks 4–8 as the algorithm gathers enough data. For TikTok Shop specifically, the first month is focused on setup, affiliate recruitment, and initial creative testing — with the second and third months typically showing much stronger revenue growth as affiliate content starts gaining traction and paid campaigns exit the learning phase. We set realistic timelines from day one and provide weekly updates so you’re always informed on progress.

Ready to Turn TikTok Into Your #1 Sales Channel?

Get a free TikTok Ads & TikTok Shop audit and discover exactly what your UK competitors are doing — and how a properly managed strategy could drive real revenue for your business. No obligation, no hard sell.