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Trusted Meta Ads Agency for UK Small Businesses

Meta Ads That
Fill Your Pipeline.

Facebook & Instagram ROI.

We manage high-performance Meta Ads campaigns on Facebook and Instagram for UK small businesses — from creative strategy to precise audience targeting. Every pound you spend is tracked, optimised, and built to deliver real leads and sales.

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Our Services
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150+

Projects Delivered

+240%

Avg. Traffic Growth

200+

Accounts Managed

4.8×

Avg. Engagement Growth

97%

Client Retention Rate

2.3M+

Total Reach Generated

Facebook Ads Instagram Ads Retargeting Lead Generation Lookalike Audiences A/B Testing Conversion Campaigns E-commerce Ads Brand Strategy Facebook Ads Instagram Ads Retargeting Lead Generation Lookalike Audiences A/B Testing Conversion Campaigns E-commerce Ads Brand Strategy
Meta Ads Services

Meta Ad Campaigns That Drive Real Business Results

From Facebook lead generation to Instagram e-commerce ads — every campaign we build is strategically targeted, creatively compelling, and continuously optimised to maximise your ROI across the UK.

Lead Generation Ads

Facebook and Instagram lead generation campaigns designed to fill your sales pipeline with qualified UK prospects. We use Meta's native lead forms, landing page funnels, and hyper-local targeting to deliver high-intent enquiries directly to your inbox — at the lowest possible cost per lead.

E-commerce & Sales Ads

Catalogue ads, Dynamic Product Ads (DPA), and conversion-focused Instagram Shopping campaigns that drive direct revenue for UK online retailers. We optimise for purchase events, cart abandonment recovery, and repeat buyers to scale your store profitably using Meta's full suite.

Retargeting Campaigns

Re-engage warm website visitors, video viewers, and social media followers with precisely timed retargeting ads that convert interest into action. We build custom audience sequences using the Meta Pixel that nurture prospects through every stage of the buyer journey — turning browsers into buyers.

Audience & Lookalike Targeting

Find more of your best customers using Meta's powerful lookalike audience engine. We build seed audiences from your customer data, website visitors, and engaged followers — then expand them to find high-intent UK prospects who mirror your most profitable buyers, driving down your cost per acquisition.

Ad Creative & Copywriting

Scroll-stopping ad creative that converts — static images, carousel ads, video scripts, and Reels-format content tailored to your UK audience. Our team writes compelling ad copy and designs visuals optimised for both Facebook feeds and Instagram placements, with A/B testing built into every campaign from day one.

Meta Pixel & Conversion Tracking

Accurate tracking is the foundation of profitable Meta Ads. We set up and audit your Meta Pixel, Conversions API (CAPI), and custom events to ensure every lead, purchase, and enquiry is tracked correctly — giving the Meta algorithm the data it needs to optimise your campaigns and your team the clarity to make smart decisions.

Our Process

From Strategy to Sales in 4 Clear Steps

A transparent, proven process designed to get your Meta Ads producing results as fast as possible — with zero guesswork and full accountability at every stage.

Discovery & Audit

We audit your existing Meta Ads account (or start fresh), analyse your competitors, research your target UK audience, and identify the highest-opportunity campaign types for your business goals and budget.

Strategy & Creative Build

We build a full campaign strategy including audience targeting, funnel structure, ad formats, budget allocation, and creative direction — then produce all ad creative, copy, and landing page recommendations before a single penny is spent.

Launch & Optimise

Campaigns go live with full Meta Pixel and Conversions API tracking in place. We monitor performance daily in the first two weeks, running A/B tests on audiences, creatives, and copy to identify winning combinations quickly and scale what works.

Report & Scale

Monthly strategy calls, weekly reports, and real-time dashboard access keep you fully informed. As campaigns mature, we scale winning ad sets, expand to new audiences, and introduce new creative concepts to sustain and grow your results month on month.

Industries We Serve

Meta Ads for Every UK Small Business

We’ve run profitable Meta Ads campaigns for UK businesses across a wide range of sectors  from local tradespeople to national e-commerce brands.

Trades & Home Services

Plumbers, Electricians, Builders, Cleaners

Healthcare

Dentists, Clinics, Physios, Opticians

Hospitality

Restaurants, Cafes, Hotels, Pubs

Estate Agents

Independent Agents & Letting Companies

Professional Services

Solicitors, Accountants, Consultants

E-commerce & Retail

Shopify, WooCommerce, DTC Brands

Fitness & Wellness

Gyms, Personal Trainers, Spas

Education & Training

Tutors, Courses, Online Learning

Transparent Pricing

Plans That Fit Your Budget

No hidden fees. No long-term contracts. Cancel anytime. Prices 30–50% lower than comparable UK agencies.

Starter

Starter

Perfect for small businesses just getting started online

£299/mo

Billed monthly · No contract
  • On-page SEO (up to 10 pages)
  • Google Business Profile setup
  • 4 social media posts/week
  • Monthly performance report
  • Basic keyword tracking
Get started

Starter

Growt

For businesses ready to scale their online presence

£599/mo

Billed monthly · No contract
  • Full SEO campaign (technical + content)
  • Google Ads management (up to £2k spend)
  • Social media management (2 platforms)
  • 2 blog posts/month
  • Monthly strategy call
  • Link building (5 links/month)
Most Popular
Get started

Scale

Scale

Full-service marketing for ambitious businesses

£999/mo

Billed monthly · No contract
  • Everything in Growth, plus:
  • Google + Meta Ads management
  • Video content (2 reels/month)
  • Social media (3 platforms)
  • 4 blog posts/month + email marketing
  • Dedicated account manager
  • Bi-weekly strategy calls
Get started
Client Results

What Our Clients Say

“ConsultWasfa completely rebuilt our website and within 4 months we went from page 3 to the top 5 on Google for our main keywords. Enquiries have tripled. Absolutely brilliant team.”

James Thompson

Director, Thompson Plumbing — Manchester

“We were paying a London agency £3,000/month and getting minimal results. ConsultWasfa delivers more for half the price. Our Shopify store revenue is up 180% since we switched.”

Sarah Henderson

Founder, Bloom Skincare — Leeds

“Their social media and video content is on another level. Our Instagram went from 500 to 12,000 followers in 6 months and we’re getting bookings directly from Instagram every week.”

Raj Patel

Owner, Spice Garden Restaurant — Birmingham

FAQ

Common Questions About Meta Ads for UK Businesses

Everything you need to know before getting started with Meta Ads management from ConsultWasfa. Can’t find your answer? 

Ask us Anything
How much should a UK small business spend on Meta Ads each month?
For most UK small businesses, we recommend starting with a minimum ad spend of £300–£600 per month to generate meaningful data and results. This is separate from our management fee. At this level, the Meta algorithm has enough budget to exit the learning phase and optimise properly, particularly in competitive UK markets. As campaigns prove their ROI, many of our clients scale to £1,000–£5,000+ per month. We’ll always recommend a budget suited to your business goals and industry during your free discovery call — never more than makes sense for your current revenue.
 
How long does it take to see results from Meta Ads?
Most campaigns enter what Meta calls the “learning phase” during the first 1–2 weeks after launch, where performance can be variable as the algorithm identifies the best audiences and placements. From week 3 onwards, you’ll typically start seeing more consistent lead flow and sales. Meaningful, scalable results — where we can confidently optimise based on data — usually emerge between weeks 4–8. That said, many of our UK clients see their first qualified leads within the first 7–14 days of a well-structured campaign going live. We set clear, honest expectations during onboarding so you always know what to expect at each stage.
Do I need a Facebook Business Page and Instagram account to run Meta Ads?
Yes — Meta Ads require a Facebook Business Page at a minimum, and we strongly recommend also having an Instagram business account connected to maximise your ad placements. If you don’t have these set up yet, or if they’re incomplete, don’t worry — our onboarding process includes a full setup and optimisation of both your Facebook Page and Instagram profile as part of the initial campaign build. We’ll also set up your Meta Business Manager account, Meta Pixel, and Conversions API during the first week so everything is correctly configured before your first penny is spent.
 
What makes ConsultWasfa different from other Meta Ads agencies in the UK?
Three things set us apart. First, we’re exclusively focused on UK small businesses — we understand the regional nuances, seasonal buying patterns, and competitive dynamics of the UK market in a way that generic global agencies don’t. Second, we charge fixed monthly fees rather than a percentage of your ad spend, which means our incentives are aligned with your results, not with getting you to spend more. Third, we combine paid social expertise with in-house creative — so your ads are both strategically targeted AND visually compelling. We also cap the number of clients we take on to ensure every business gets a genuinely attentive, senior-level service — not an account exec and a spreadsheet.
 
Can you run Meta Ads alongside my existing Google Ads or SEO campaigns?
Absolutely — and in most cases, running Meta Ads alongside Google Ads and SEO is a highly effective strategy. Google Ads captures demand that already exists (people actively searching for your service), while Meta Ads create demand by putting your business in front of people who didn’t know they needed you yet. The two channels complement each other extremely well, especially when we use Meta’s retargeting capabilities to re-engage visitors who first found you through organic search or Google Ads. ConsultWasfa also offers Google Ads and SEO management, so if you’re looking for an integrated digital marketing approach, we can build and manage a cohesive cross-channel strategy for your UK business.
 

Ready to Turn Meta Ads Into Your #1 Lead Source?

Get a free Meta Ads audit and discover exactly why your current campaigns aren’t performing — and what a properly managed strategy could deliver for your UK business. No obligation, no hard sell.

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