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Google Ads

Certified Google Ads Agency for UK Businesses

Google Ads ThatFill Your Pipeline.

More Leads. Less Wasted Spend.

We build and manage Google Ads campaigns that put your business at the top of search results — targeting the exact customers ready to buy, and turning clicks into profitable leads and sales for your UK business.

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6.1×

Avg. ROAS Delivered

£4.2M+

Ad Spend Managed

£4.2M+

Ad Spend Managed

6.1×

Average ROAS

47%

Avg. CPA Reduction

180+

Campaigns Managed

SEO & PPC Web Development Social Media Google Ads Meta Ads Video Marketing TikTok Ads & Shop App Development E-commerce Solutions SEO & PPC Web Development Social Media Google Ads Meta Ads Video Marketing TikTok Ads & Shop App Development E-commerce Solutions
Google Ads Services

Every Google Ads Service Your Business Needs to Grow

From highly targeted Search campaigns to Shopping ads and YouTube pre-rolls — we manage every Google Ads channel to reach your customers at exactly the right moment and convert them at the lowest possible cost.

Google Search Ads

Appear at the very top of Google when potential customers search for your services. We research high-intent keywords, write compelling ad copy, and optimise bidding strategies to maximise leads at the lowest cost-per-click for your UK business.

Google Shopping Ads

Showcase your products directly in Google search results with images, prices, and ratings. Our Shopping campaigns are structured and optimised to drive qualified buyers to your store — reducing wasted ad spend and boosting ROAS for UK retailers.

Google Display Ads

Reach millions of potential customers across the Google Display Network with visually striking banner and responsive ads. We target by interest, demographics, and intent — keeping your brand visible throughout the customer journey at a low CPM.

YouTube Ads

Video advertising on YouTube is one of the most cost-effective ways to build brand awareness and drive conversions. We create and manage In-Stream, Bumper, and Discovery ads — scripted and targeted to capture high-intent viewers and turn them into customers.

Remarketing Campaigns

Re-engage visitors who left your site without converting. Our remarketing campaigns follow your warm audience across Google and YouTube with targeted ads — reminding them of your offer and bringing them back to complete their purchase or enquiry.

Performance Max & PMax

Google's latest AI-driven campaign type uses all of Google's inventory — Search, Display, YouTube, Gmail, and Maps — in a single campaign. We configure, feed, and optimise PMax campaigns to maximise conversions across every Google channel simultaneously.

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30-50%

More Affordable Than UK-Based Agencies

Why Consult Wasfa

We Treat Your Ad Budget Like It's Our Own Money

Most PPC agencies set up your campaigns and disappear. We monitor, test, and optimise every campaign daily — obsessing over your cost-per-lead, quality scores, and ROAS to ensure every pound you spend works as hard as possible.

Our Google Ads specialists hold current Google certifications and manage campaigns across dozens of UK industries — meaning we bring cross-sector learnings to your account that most single-industry agencies never see.

 
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Campaign Types We Manage

Every Google Ads Format Under One Roof

We manage every campaign type across the entire Google Ads ecosystem — choosing the right mix for your specific business goals, budget, and target audience.

Search

Intent-driven text ads

Shopping

Product listing ads

Display

Visual banner network

YouTube

Video advertising

Remarketing

Re-engage warm visitors

Perf. Max

AI-powered omnichannel

Our Google Ads Process

From Audit to ROI — Here's Exactly How We Work

A proven 4-step process that eliminates wasted ad spend, builds high-converting campaigns, and delivers consistent, measurable growth — month after month.

Account Audit & Strategy

We start with a thorough audit of your existing Google Ads account (or business goals if starting fresh), analysing wasted spend, missed opportunities, competitor ads, and keyword gaps. We then build a bespoke campaign strategy with clear targets for CPA, ROAS, and monthly ad budget.

Campaign Build & Setup

We build your campaigns from the ground up — structured ad groups, high-intent keyword lists, negative keyword libraries, compelling ad copy with A/B variants, audience targeting, bid strategies, conversion tracking via GA4, and landing page recommendations to maximise your Quality Score.

Active Optimisation

We monitor your campaigns daily — pausing underperforming keywords, scaling winning ad groups, refining bidding, testing new ad copy, and continuously expanding negative keywords. Nothing is left to run on autopilot. Your account gets hands-on management every single week.

Report & Scale

Every month you receive a clear, jargon-free performance report showing impressions, clicks, conversions, cost-per-lead, and ROAS — with plain English commentary on what worked, what we changed, and what we're testing next. As results improve, we scale your budget confidently.

Industries We Build For

Google Ads Strategies Built for Your UK Industry

We’ve run profitable Google Ads campaigns across 20+ UK industries — each with proven keyword strategies, ad structures, and landing page formulas specific to that sector.

Trades & Home Services

Plumbers, Electricians, Builders, Cleaners

Healthcare

Dentists, Clinics, Physios, Opticians

Hospitality

Restaurants, Cafes, Hotels, Pubs

Estate Agents

Independent Agents & Letting Companies

Professional Services

Solicitors, Accountants, Consultants

E-commerce & Retail

Shopify, WooCommerce, DTC Brands

Fitness & Wellness

Gyms, Personal Trainers, Spas

Education & Training

Tutors, Courses, Online Learning

Transparent Pricing

Plans That Fit Your Budget

No hidden fees. No long-term contracts. Cancel anytime. Prices 30–50% lower than comparable UK agencies.

Starter

Starter

Perfect for small businesses just getting started online

£299/mo

Billed monthly · No contract
  • On-page SEO (up to 10 pages)
  • Google Business Profile setup
  • 4 social media posts/week
  • Monthly performance report
  • Basic keyword tracking
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Starter

Growt

For businesses ready to scale their online presence

£599/mo

Billed monthly · No contract
  • Full SEO campaign (technical + content)
  • Google Ads management (up to £2k spend)
  • Social media management (2 platforms)
  • 2 blog posts/month
  • Monthly strategy call
  • Link building (5 links/month)
Most Popular
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Scale

Scale

Full-service marketing for ambitious businesses

£999/mo

Billed monthly · No contract
  • Everything in Growth, plus:
  • Google + Meta Ads management
  • Video content (2 reels/month)
  • Social media (3 platforms)
  • 4 blog posts/month + email marketing
  • Dedicated account manager
  • Bi-weekly strategy calls
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Client Results

What Our Clients Say

“ConsultWasfa completely rebuilt our website and within 4 months we went from page 3 to the top 5 on Google for our main keywords. Enquiries have tripled. Absolutely brilliant team.”

James Thompson

Director, Thompson Plumbing — Manchester

“We were paying a London agency £3,000/month and getting minimal results. ConsultWasfa delivers more for half the price. Our Shopify store revenue is up 180% since we switched.”

Sarah Henderson

Founder, Bloom Skincare — Leeds

“Their social media and video content is on another level. Our Instagram went from 500 to 12,000 followers in 6 months and we’re getting bookings directly from Instagram every week.”

Raj Patel

Owner, Spice Garden Restaurant — Birmingham

FAQ

Google Ads Questions UK Businesses Ask Us

Have a specific question about your Google Ads campaigns? We respond within 2 hours during UK business hours.

Ask us Anything
How much should I spend on Google Ads as a UK small business?
We recommend a minimum ad spend of £500–£800/month to get statistically meaningful data and see real results from Google Ads. For competitive industries like legal, finance, or home services in London and major cities, budgets of £1,500–£3,000/month are more realistic for strong lead volumes. That said, starting smaller is perfectly fine — we’ll tell you honestly whether your budget is enough to compete for your target keywords before you spend a penny. Your management fee is always separate from and in addition to your ad spend budget.
 
How quickly will I see results from Google Ads?
Google Search Ads can start generating clicks and leads within 24–48 hours of going live — making it one of the fastest digital marketing channels available. However, the first 4–6 weeks are a “learning phase” where we gather data, identify the best-performing keywords and ad copy, and refine your bidding strategy. Most clients see their cost-per-lead drop significantly between weeks 4 and 12 as we optimise. By month 3, campaigns are typically performing at full efficiency. We set realistic expectations upfront so you’re never left guessing.
 
What's the difference between Google Ads and SEO — do I need both?
Google Ads delivers immediate, paid visibility at the top of search results — you pay per click but appear instantly. SEO builds organic (free) rankings over 6–12+ months through content and technical optimisation. They work best together: Google Ads drives leads immediately while your SEO builds long-term momentum. If you need results now, Google Ads is the faster route. If you have the patience, combining both creates a dominant search presence where you appear in both paid and organic positions, significantly increasing your click-through rates and reducing overall cost per acquisition.
 
Do you charge a percentage of ad spend or a fixed management fee?
We charge a fixed monthly management fee — never a percentage of your ad spend. This is an important distinction because percentage-of-spend models create a conflict of interest: the agency earns more when you spend more, even if that extra spend isn’t profitable for you. Our fixed fee means our incentive is always to get you the best results possible, not to inflate your budget. Our management fee (starting from £499/month) covers all campaign strategy, setup, optimisation, and reporting — your ad spend budget goes 100% to Google.
 
Can you take over my existing Google Ads account or do you start from scratch?
Both — and we recommend keeping your existing account where possible. Historical data (even if campaigns were poorly managed) is valuable: it gives Google’s machine learning a foundation to work from and helps us identify what was and wasn’t working. We start with a full account audit, restructure what’s broken, pause wasteful campaigns, and build new campaigns within your existing account. If you’re starting fresh with no previous Google Ads history, we’ll set up a brand new account and help you establish strong foundations from day one. Either way, you retain full ownership and access to the account at all times.

Ready for Google Ads That Actually Generate Profit?

Get a free, no-obligation Google Ads audit. We’ll review your existing campaigns (or your competitors’ if you’re starting fresh), identify where budget is being wasted, and show you exactly how we’d improve your results.

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